Everyday Run State: Pro Edition

AI can help you write, but can it help you ship the message?

Author

Monica Ozaruk
July 02, 2025

Over the past few weeks, I’ve seen a steady stream of headlines, panel discussions, and LinkedIn ‘hot takes’ all saying the same thing:

“AI is making us worse communicators.”
“We’re losing nuance, clarity, and connection.”

I get the concern. But I don’t fully agree.
In fact, I’d argue it’s not the tools that are breaking communication. Instead, it’s how we’re using them.

Case in point: one of my own client messages last week.

I drafted a message, ran it through AI for clarity, structured it neatly with bullet points, and hit send.
It was well-written… but completely missed the mark.

Why?
Because I emailed it to someone who lives in Teams.
On a Friday afternoon.
Without any summary or context.

The message was sound. But the delivery method was wrong.

Let’s talk about prompting, logistics, and why it all comes down to the “last mile.”

When I use GPT to help me communicate, I’m not just asking it to write something - I’m asking it to write the right thing, the right way, for the right person.

It’s just like logistics:

  • The product is your message.

  • The medium is your shipping method (email, LinkedIn, Slack, carrier pigeon).

  • The end recipient is your customer, colleague, or client.

And if you don’t package and route that message properly?
Well…

  • You don’t send a frozen burrito via standard mail and hope it arrives edible.

  • You don’t ship a grand piano via drone because it fits your fancy new workflow.

  • You don’t drop 400 PowerPoint slides in a Teams chat and call it “as discussed.”

These are all guaranteed failed deliveries with great content, wrong method.

So how do we actually communicate better using AI?

By being specific in our prompts.
Instead of:

"Write a message about our new inventory system."

try instead -

"Write a message for a field technician, to be sent in Slack, explaining that our inventory check-in process is changing and they need to scan all returns before 5PM Friday."

Or:

"Write a LinkedIn message for MSP owners who are scaling fast and struggling with procurement - focus on empathy, offer a free resource, and keep it under 500 characters."

*ahem, a prompt by yours truly

The more you define the end user and the delivery method, the better the message gets.
AI isn’t here to replace your voice. It’s here to help you ship it smarter.

AI isn’t making us poor communicators.
It’s just making it very obvious when we don’t tailor our messaging for the people we’re trying to reach.

Good communication, like good logistics, is demand-driven.
Start with the end user.
Then choose the right channel, packaging, and timing to match.

Looking to improve internal communication or streamline how your team shares information?
Start by asking: Who’s on the receiving end, and how do they like to receive information?

The answer will tell you a lot more than any tool ever will.